While there are several search engines out there, Google and Yahoo account for over 90 percent of the web traffic.
Consequently, your website will be optimized primarily for these two search engines.
The algorithms upon which the search engines
are based are continually being updated, which means the days of relying merely on a list of keywords to optimize your chances
of getting listed are a thing of the past. The text content of your home page is of prime importance. The engines search the text for
keywords which discribe your business or organization. Concise copywriting is critical.